The economics and financing of media companies second edition

Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.

Table of Contents. Title Page, Copyright Download Save contents. Media Firms as Economic and Business Entities pp. Distribution and Retail Sales of Media pp. Economic Forces Affecting Media pp. The Influence of the General Economy on Media pp. Audiences and Consumers pp. Media, Advertisers, and Advertising pp. Competition in Media Markets pp. Concepts in Media Financing and Financial Management pp. Capital Markets and Media Firms pp. The Development of Large Media Companies pp.

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